Why is Starbucks icon a mermaid?
William Brown
Updated on April 14, 2026
.
Moreover, is the Starbucks lady a mermaid?
The original Starbucks logo was the image of a “twin-tailed mermaid”, or siren. The logo design saw dramatic changes in the year 1987 when the company was acquired by Howard Schultz. The original name, Starbucks Coffee, Tea, and Spice was also changed to Starbucks Coffee.
One may also ask, why did Starbucks change their logo? Starbucks also used the logo change to tell the world that it was changing. Hence, when Starbucks changed its color from brown to green it wanted its customers to recognize that it had expanded its products to more types of food. This action implied that Starbucks would extend to more other fields.
Just so, why does the Starbucks mermaid have 2 tails?
The Starbucks logo is actually neither a siren or a mermaid but a combination of the two. In mythology, this is called a Melusine. She is described often as being more serpentine than fish on her bottom half. Reason that this figure was chosen with two tails and not one was probably just an aesthetic design choice.
What is the name of the Starbucks siren?
Also, though she's often referred to as a “mermaid,” the Starbucks' Siren is technically more like a melusine — she's got a split tail.
Related Question Answers