What does dau mau mean?
Emily Wilson
Updated on May 14, 2026
The Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio measures the stickiness of your product - that is, how often people engage with your product. The ratio of DAU to MAU is the proportion of monthly active users who engage with your product in a single day window.
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Consequently, what is a good dau mau ratio?
For games, DAU/MAU of ~20-30% is considered to be pretty good. For social apps, like a messenger app, a successful one would have a DAU/MAU closer to 50%. In general most apps struggle to get to DAU/MAU of 20% or more.
Likewise, how do you define Mau? Monthly active users (MAU) is the aggregate sum of daily active users over a period of one month. In most cases, to be considered a “monthly active user,” a person has to open or view an app at least once in the period of one month. The ratio of DAU/MAU is typically a measure of 'stickiness' for internet products.
Beside this, how is DAU and MAU calculated?
The DAU/MAU ratio Once you decide on the definition of an “active user” for your specific product, you can divide your DAU numbers by your MAU numbers to get the user ratio percentage.
What are daily active users?
Daily Active Users, or “DAU”, is a term used for the total number of people who open and engage with a mobile app or web product in a given day. Your DAU number can reveal many things. It can measure the growth rate of a product. It can reveal trends, and even indicate user behavior.
Related Question AnswersWhat is a 7 day active user?
7 Day Active Users The number of unique users who had at least one session within a 7 day period. The 7 day period includes the last day in your active date range.How do you measure customer stickiness?
First, determine the average revenue amount you can expect from a customer over the course of a year. You determine this number by dividing your gross annual sales by the total number of unique customers in that year. Then, you'll want to determine how long a customer stays with your business in terms of years.How do you increase Mau?
Monthly active users (MAU) – Active users in a 30-day period.- How to calculate MAU. First, you must determine what qualifies users to be called 'active'.
- Implement push notifications.
- Use deep links.
- Make onboarding easy.
- Provide the best user experience possible.
How is Arpdau calculated?
You can find out your ARPDAU, which may change from day to day, by dividing the revenue earned in a 24-hour period by the number of active users in that same period of time. It's important to note that ARPDAU calculates income from all players, even the ones who don't make any purchases.What defines an active user?
An active user is a user that has interacted in a meaningful way with a given service or a given product. Usually the definition of an active user depends on the service and product in question. For example, an active user on a social media network could be anyone that has an account and logs in.How do I increase my daily active users?
Monthly active users (MAU) – Active users in a 30-day period.- How to calculate MAU. First, you must determine what qualifies users to be called 'active'.
- Implement push notifications.
- Use deep links.
- Make onboarding easy.
- Provide the best user experience possible.
What is mDAU?
Twitter's mDAU stat, which it first introduced in its Q4 '18 report, is, it says, a more accurate measure of actual platform performance because it only counts the users to whom Twitter can show ads, as opposed to a more hollow, overall user count.What is d1 retention?
D1 retention: The number of unique users who came back to your app on the next day of installing/opening the app.How does Facebook calculate monthly active?
MAU: A registered active user who logged in and visited Facebook through the website, mobile app, or Messenger application in the last 30 days as of the date of measurement. Generally, the number of monthly active users is calculated using a company's internal data.How do I track daily active users?
To identify your daily active users:- Navigate to Usage.
- Select your desired time period from the date range filter.
- Select Users from the drop-down.
- Select Day, Week, or Month from the drop-down.
- Optionally, split by Platform or New vs. Returning.
- Save this to a dashboard and repeat for weekly or monthly active users.
